The Invisible Majority: How Non-Human Traffic Is Already Shaping Your Product
· 6 min read
Most product dashboards still assume a simple truth: traffic equals users. That assumption made sense when the web was primarily human but breaks down in an AI-driven internet. Today, a growing share of traffic comes from automated systems that shape your costs, distort your metrics and influence how AI search engines and assistants understand your product, often without teams realising.
If you cannot see who or what is accessing your product, you are already making decisions based on an incomplete picture.